Your Responsibilities

*Responsible for managing daily operations of the email marketing channel including: email content production, contact strategy development, list management, segmentation, development, QA, deployment, testing and optimization, as well as analytics and reporting

*Work closely with sales and marketing teams to identify our target email audience and grow our email list, using particularly placed sign up forms and gated content throughout the larger website

*Manage the email marketing campaigns to build loyalty, drive sales, and increase customer lifetime value by means of data-driven segmentation

*Analyze the performance of the different newsletters and run reports on KPIs for senior management. Make suggestions for improvements, and establish best practices based on those reports

*Maintain email database

*Ensure emails follow industry standards and privacy policies

*Execution and evaluation of customer surveys

*Implement other direct to consumer marketing channels (ex: WhatsApp messaging, clients review on shop and more)

Your Profile

*3+ year of Digital BtoC/DtoC Marketing experience with a focus on email Marketing

*Excellent understanding of email marketing concepts and metrics, A/B testing, customer segmentation and CRM best practices

*Deep understanding of analytics with a proven track record of using data to drive decisions

*Ability to track, measure, and report on results of email marketing campaigns to determine ROI

*Solid understanding of the consumer lifetime value

*Must be detail-oriented, organized, and willing to wear multiple hats at times

*Ability to manage and prioritize multiple projects and work around tight deadlines in a fast-paced environment

*Self-starter, highly organized, and able to effectively work independently, as well as part of a team

*Creative personality with strong written and verbal skills

*Experience with Klaviyo or any other email marketing tool

*Full professional proficiency in English, any additional language is a plus

About Moyyn: Moyyn is AI based reverse job platform. Once you apply to the platform, you will be matched with several job offers from our clients and also get recommendations for various job offers. If the clients find your profile interesting, they will get in touch with you directly for interviews. Apply once to the talent pool and get interviews from many companies directly. We are recruiting candidates for this particular job as a recruiter for one of our partner platforms.