Job Description

As a Student Marketing Manager, you will be responsible for developing and implementing marketing strategies and campaigns targeting the student population for our workshops, certification programs and international summer schools. This position requires a strong understanding of student demographics, market trends, and effective marketing techniques. This is a paid position, for both internship/part time (starting from 8000 INR – 10000 INR per month).

Key Responsibilities:

– Develop Marketing Strategies: Create and execute comprehensive marketing plans specifically tailored to the student population. Identify key objectives, target segments, and positioning strategies to maximize reach and impact.
– Campaign Management: Plan, coordinate, and oversee marketing campaigns and initiatives, including online and offline channels such as social media, email marketing, print media, events, and partnerships. Ensure campaigns are executed on time, within budget, and aligned with organizational goals.
– Digital Marketing: Utilize digital marketing tools and platforms to create targeted advertising campaigns, analyze metrics, and optimize performance. Implement search engine optimization (SEO) strategies, manage paid advertising campaigns, and monitor social media engagement to increase brand visibility and drive traffic.
– Market Research and Analysis: Conduct market research to gain insights into student preferences, behaviors, and trends. Use data analytics and metrics to evaluate campaign effectiveness, identify opportunities, and make data-driven decisions to continuously improve marketing strategies.
– Student Engagement: Collaborate with student organizations, clubs, and influencers to build relationships and foster student engagement. Organize and participate in events, workshops, and presentations to raise awareness about programs, services, or opportunities available to students.

Job Requirements

Qualifications and Skills:

– Strong understanding of student demographics and preferences.
– Excellent written and verbal communication skills.
– Creative thinking and ability to develop innovative marketing strategies.
– Proficiency in digital marketing tools and platforms.
– Familiarity with social media management and content creation.
– Analytical mindset with the ability to interpret data and draw actionable insights.
– Strong organizational and project management skills.
– Ability to work independently and as part of a team.
– Previous marketing or student leadership experience is a plus.