Our company is looking for a Head of B2C Marketing – Germany (x/f/m) to join the Patient Marketing team. You will be responsible for achieving our patient ambitions in Germany by developing the marketing goals and strategy including traffic generation, conversion and engagement and setting them into action. You will demonstrate a deep understanding of our patient segments and their needs and translate them into tailored activities on our platform and through external channels. You will also be responsible for driving new strategic topics and developing clear recommendations for Patient Marketing and other teams.

You will work hand in hand with the Director Brand & Communications, the Traffic, Conversion and Engagement teams within Patient Marketing as well the Product Managers, the Data Team and other key teams in Germany such as PR, B2B Marketing and Go-to-market.

Your main missions will be:

Building a strong brand and shaping our patient value proposition in Germany

Building a granular understanding of our existing and potential patients, from usage and booking habits, needs and pain points to demographics

Creating comprehensive data dashboards that help us define our priorities and track action plans, working closely with the Data and Research Teams

Developing the marketing mix for Germany to reach our awareness and booking goals by optimizing existing channels, adding new channels to the mix and introducing a ROI driven logic

Define and own the marketing budget

Identify partnership opportunities, set up and run partnerships with strategic partners

Set up team structure, hire for key roles and lead team of +5 people (2021)

Main KPIs impacted:

Brand Awareness

Visits

Monthly active users

Online bookings

Patient NPS

New product adoption

Who you are:

You have at least 5 years of experience in marketing at a leading consumer and service oriented company

You are familiar with setting up and managing online and offline marketing campaigns

You are extremely numbers driven and enjoy analysing data

You believe in human centricity and bring a solid understanding of different user research methodologies

You have a passion for brand building and bring a mix of creativity and analytical skills

You have an interest in product development/management

You are a good communicator and convey ideas to senior business leaders

You have experience in managing a team and hiring the best candidates

You have strong personal organization and experience in managing complex projects

You are fluent in German and English

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