Responsibilities:

– Campaign Execution: Assist in the planning and execution of digital marketing campaigns across various channels such as social media, email, SEO/SEM, and online advertising.
– Content Creation: Help create and manage content for digital platforms, including blog posts, social media updates, and email newsletters. Ensure that all content is on-brand and optimized for search and user engagement.
– Data Analysis: Monitor and report on the performance of digital marketing campaigns. Use analytics tools to track campaign success and ROI, and suggest areas for improvement.
– SEO/SEM: Support search engine optimization and marketing activities, including keyword research, content optimization, and ad campaign management.
– Social Media Management: Assist in managing the company’s social media profiles, planning content calendars, engaging with followers, and analyzing social media performance.
– Email Marketing: Help manage email campaigns from concept through execution, including design, segmentation, testing, and analysis.
– Market Research: Conduct research on market trends, brand audiences, and competitors, helping to inform strategic decisions.
– Collaboration and Coordination: Work closely with other departments (such as sales, product teams, and customer service) to ensure a cohesive and consistent marketing message.

Requirements:

Skills:
– Analytical Skills: Strong ability to analyze data and translate insights into actionable marketing strategies.
– Creativity: Ability to generate creative ideas for content and campaigns that engage and convert target audiences.
– Communication Skills: Excellent writing and communication skills for crafting clear and engaging messages.
– Adaptability: Must be able to adapt quickly to changes in digital technology and marketing trends.
– Attention to Detail: Precision in managing campaigns, analyzing data, and adhering to budget constraints.