Senior Manager, Global Product Marketing & Strategy (m/f/d) – BM21_690

  • English
  • German
  • Others

What will be your missions?

 

*Take the lead on Product Marketing of one of our products, end to end

*User insights: understand clearly who our users are and how they are using our product, developing sharp customer insights

*Product Roadmap Prioritization: suggest key strategic roadmap decisions to pursue continued growth & user satisfaction (problem solving & feature specs owned by Product teams)

*Product Feedbacks: gather customer feedbacks & feature requests to drive our Product Management towards a better product / market fit

*Product Presentation: product positioning, product messaging, final word on names, taglines, value propositions & marketing content

*Upsell Strategy: drive & execute the upsell strategy, by delivering marketing campaigns & aligning the sales teams

*Product Usage Engagement: increase feature adoption & usage

*Product ROI Engagement: increase the value & perception of value for all customers (doctor & patient)

*Product Onboarding: ensure top notch onboarding processes & campaigns

*New Features Communication: ensure perfect roll-out & messaging for new features

*Product vs Competition: strategically adapt our product presentation & roadmap prioritization thanks to competition insights & monitoring

*Team management: lead, coach and motivate a team of 3+ people

 

You will be in charge of defining and delivering results on 5 KPIs at the heart of our company’s economic model :

 

*Your product’s NPS

*Your product’s Value proposition related KPI, e.g. # Online Bookings as a result of CVR and traffic

 

Who are you?

 

*You are fluent in English and a native speaker in German or Italian. French is a nice to have.

*You have 7+ years of experience in product strategy, product marketing management or go-to-market strategy

*You are experienced in defining product offers or service plans

*You are a product lover, marketing lover, data lover and technology enthusiast who wants to revolutionize healthcare

*You’re strong in analysing market dynamics to drive product and marketing strategy

*You have done your share of project management and can bring together multiple functions to get things done in a fast-moving environment.

*You have strong cross-functional leadership

 

 

*You have excellent communication skills, with the ability to articulate both verbally and in writing a compelling vision;

*You are used to working in an international environment and able to think global / act local;

*You recognize yourself in our SCALES values (Service, Care, Act, Learn, Enjoy, Structure);

*You have an entrepreneurial mindset with the ambition to transform the healthcare sector;

*An understanding of the healthcare industry and a good vision of the future of healthcare is a plus.

 

 

 

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