Senior Manager, Global Product Marketing & Strategy (m/f/d) – BM21_690
- English
- German
- Others
What will be your missions?
*Take the lead on Product Marketing of one of our products, end to end
*User insights: understand clearly who our users are and how they are using our product, developing sharp customer insights
*Product Roadmap Prioritization: suggest key strategic roadmap decisions to pursue continued growth & user satisfaction (problem solving & feature specs owned by Product teams)
*Product Feedbacks: gather customer feedbacks & feature requests to drive our Product Management towards a better product / market fit
*Product Presentation: product positioning, product messaging, final word on names, taglines, value propositions & marketing content
*Upsell Strategy: drive & execute the upsell strategy, by delivering marketing campaigns & aligning the sales teams
*Product Usage Engagement: increase feature adoption & usage
*Product ROI Engagement: increase the value & perception of value for all customers (doctor & patient)
*Product Onboarding: ensure top notch onboarding processes & campaigns
*New Features Communication: ensure perfect roll-out & messaging for new features
*Product vs Competition: strategically adapt our product presentation & roadmap prioritization thanks to competition insights & monitoring
*Team management: lead, coach and motivate a team of 3+ people
You will be in charge of defining and delivering results on 5 KPIs at the heart of our company’s economic model :
*Your product’s NPS
*Your product’s Value proposition related KPI, e.g. # Online Bookings as a result of CVR and traffic
Who are you?
*You are fluent in English and a native speaker in German or Italian. French is a nice to have.
*You have 7+ years of experience in product strategy, product marketing management or go-to-market strategy
*You are experienced in defining product offers or service plans
*You are a product lover, marketing lover, data lover and technology enthusiast who wants to revolutionize healthcare
*You’re strong in analysing market dynamics to drive product and marketing strategy
*You have done your share of project management and can bring together multiple functions to get things done in a fast-moving environment.
*You have strong cross-functional leadership
*You have excellent communication skills, with the ability to articulate both verbally and in writing a compelling vision;
*You are used to working in an international environment and able to think global / act local;
*You recognize yourself in our SCALES values (Service, Care, Act, Learn, Enjoy, Structure);
*You have an entrepreneurial mindset with the ambition to transform the healthcare sector;
*An understanding of the healthcare industry and a good vision of the future of healthcare is a plus.
About Moyyn: Moyyn is AI based reverse job platform. Once you apply to the platform, you will be matched with several job offers from our clients and also get recommendations for various job offers. If the clients find your profile interesting, they will get in touch with you directly for interviews. Apply once to the talent pool and get interviews from many companies directly. We are recruiting candidates for this particular job as a recruiter for one of our partner platforms.
